Born Guilty is an independently owned and operated apparel line originally founded in 2015, committed to providing inclusive fits with exclusive designs. Inspired by anime and video game culture, its unique aesthetic blends tactical elements with innovative experimental styles. The brand’s core mission is to bring awareness to the societal biases and assumptions of guilt frequently imposed on marginalized groups, including the LGBTQ+ community, people of color, individuals with disabilities, and those navigating mental health challenges. If this message resonates with you, I’d love for you to be a part of the journey as the brand continues to grow.
“Inclusive Fits, Exclusive Designs.”
Free Shipping
As a thank-you for supporting my small business, I’m excited to offer free domestic shipping on all orders over $100.
Premium Quality
Each piece highlights premium craftsmanship, featuring ethically sourced fabrics and materials paired with meticulous attention to detail. Designed to provide lasting comfort, exceptional durability, and a luxurious feel.
Easy Returns
Not quite the right fit? No problem. Send your item back within 30 days of delivery for a quick and easy exchange.
Secure Payments
Shop confidently knowing your order is backed by Shopify’s trusted platform. Your personal information and payment details are protected with the highest level of security.
Brand Reps / Models
Brand reps are usually influencers, streamers, artists, or everyday fans who represent and promote Born Guilty within their own communities and networks. Their role is to help introduce new customers, raise brand awareness, provide valuable feedback, and genuine insight on the fit and style of the products.
Karma Rei / Owner
The multidisciplinary creative and visionary behind Born Guilty, she combines her background in graphic design, web development, and visual arts to take a hands-on approach to every aspect of the brand – from fashion design and fabric selection to label creation and brand marketing. Her mission is to craft high-quality and expressive apparel that resonates with outsiders, misfits, and creators alike.
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